- Although originally started in 1875 (and called Whitney and Rice), the company only started making costume jewelry in 1922. In 1920, James Napier was president of the then-named Bliss and Co. and it was renamed Napier-Bliss. In 1922 the name was shortened to the Napier Company. In the 1980s Victoria & Co acquired Napier, but closed down the business in 1999. Jones NY is producing "Napier" jewelry, unmarked but on Napier cards, but it is not the quality of the original Napier jewelry. Currently prized by collectors is sterling silver Napier jewelry, and art glass bracelets.